Remember when the biggest obstacle in the way of creating branded content was not enough time or people to create it? With ChatGPT and Bard, resources aren’t (necessarily) the number-one problem anymore. Now marketers are grappling with quality, consistency and copyright concerns.
It’s always something: Content Marketing in 2024
Remember when the biggest obstacle in the way of creating branded content was not enough time or people to create it? With ChatGPT and Bard, resources aren’t (necessarily) the number-one problem anymore. Now marketers are grappling with quality, consistency and copyright concerns.
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Learn the six trends that will define building materials marketing strategies in 2025. From big brand shifts to future-proof solutions, discover what’s needed to stay ahead and win in the coming year.
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For the last several years, marketers – especially in B2B – have used lead generation to sell our value internally. No longer a cost centre, we proved we can be revenue-generating assets to any business. Congratulations to us. But now, as we lie in the bed we made, some of us are having second thoughts.
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