At Jan Kelley, we believe the key to consistent growth is a unified approach that simultaneously drives conversions and builds your brand.
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Performance Media and Full-Funnel Creative Deliver Lasting Results
Driving Conversions & Building Brands
To win today, marketers need to balance long-term investments with short-term sales goals. This is why our multidisciplinary teams collaborate closely to create effective performance media campaigns supported by engaging full-funnel creative. This holistic approach strengthens brands, drives conversions and guarantees growth.
Our creative and media strategists work together to develop integrated and aligned strategies informed by market insights, predictive analytics, trend forecasting and qualitative behavioural insights. We leverage AI to quickly determine how to best express our strategy – and where to invest against it. This approach delivers synergy, speed to market and cost savings.
Our media specialists maximize your ROI by delivering future-proofed media planning that leverages predictive analytics and strategic partnerships. Our integrated, cross-channel approach ensures seamless execution across Paid Search, Social, Connected TV, Programmatic and DOOH. And thanks to real-time insights, ongoing A/B testing and advanced bidding strategies, ongoing improvements ensure peak efficiency – and results.
Our teams create rich, fulsome narratives that guide customers through each stage of the buyer journey. Every asset that’s created is strategically aligned to your specific audiences. And every unique idea is informed by an unexpected insight, speaking to the emotions, aspirations and challenges your customers face.
Our proprietary reporting dashboard solution provides full data transparency, real-time insights, attribution modeling, and KPI tracking across all media platforms. Our dashboards are integrated with AI tools to predict consumer behaviours and trends to offer actionable insights. And performance metrics are tailored to align with your specific business goals.
Brands We’ve Helped Grow
Recent Work
199% growth in senior living tours
With a data-driven approach and a deep understanding of audience needs, we helped a retirement-living leader build transparency and trust. The result? A remarkable increase in residence tours.
View case studyOvercoming hesitancy to drive impressive growth
+32%
Increase in Web Traffic
Generated through targeted messaging and a multi-channel approach.
+145%
Increase in Call Inquiries
Helping prospective residents take the first step.
199%
Increase in Location Tours
By addressing barriers and streamlining the decision-making process.
Starting point
Choosing the right senior living option is challenging and emotional for prospective residents and their families. Our client, a National leader in retirement living communities, sought to build trust and drive meaningful engagement with prospective residents.
Growth opportunity
Prospective residents and families faced confusion and hesitation when beginning their journey to explore retirement options. With a lack of trust in the industry and numerous questions about the process, the challenge was to create a confidence-building experience. By addressing these pain points, the campaign aimed to build and generate brand trust in order to increase qualified inquiries and residence tours.
Making it happen
Human Insight Integration
Research revealed hesitation, distrust and confusion among families navigating senior living options. To address this, we created custom content that answered their real questions to provide support at key decision-making stages.
Audience-Centric Approach
We used a multi-channel strategy to deliver tailored messaging at every stage. Credible voices, from the Chief Medical Officer to actual residents, built trust and connection. Standout creative, which used two-person imagery that outperformed single-person visuals, created warmth and relatability.
Platform-Specific Strategies
Custom Landing Pages: Showcased expert insights, including content from the Chief Medical Officer, to establish trust. Paid Search & Display Ads: Targeted families actively researching senior living. Social & Programmatic Ads: Engaged users with personalized messaging.
Reinvigorated performance for a challenger brand.
Saven Financial broke through the noise with a custom strategy to maximize growth. The result? Over 17% growth in funds invested, proving the power of bold, focused innovation.
View case studyDriving growth through precision and insight.
+7.3%
Increase in Conversions
Compared to previous campaigns.
+17.6%
Portfolio Growth
From new and existing members, exceeding initial projections.
69%
Increase in Brand Recognition
By targeting messaging and strategic media optimization.
Starting point
Saven Financial, a division of FirstOntario Credit Union, empowers Canadians to grow their savings with competitive rates and an easy-to-use online platform.
Growth opportunity
Saven Financial sought to enhance its brand recognition among Canadians aged 21-65+ while generating demand for non-registered savings and investment products. Saven also wanted to retain and grow the portfolios of its existing members' registered accounts. With inflation and economic uncertainty at the forefront of Canadians’ minds, the challenge was positioning Saven as a trusted partner for financial security and flexibility.
Making it happen
Human Insight Integration
Canadians often hold savings accounts longer than needed, even when better rates are available. Experts agree that having multiple accounts is a smart strategy. We used this insight to create a full-funnel narrative, customized across channels, positioning Saven as a trusted partner.
Audience-Centric Approach
We created targeted campaigns on Performance Max, Google Paid Search, Microsoft Paid Search, Meta, Reddit, Spotify, and Globe & Mail. Individual campaigns were tailored for each product, ensuring relevant messaging across registered and unregistered products.
Platform-Specific Strategies
Paid Search & PMax: Financial keywords were identified to capture high-intent users. Social & Video Ads: Engaged users actively researching investment solutions, driving immediate website visits and conversions. Reddit Ads: Reached niche financial communities with tailored messages to increase consideration and conversions.
Re-engaging cold Leads with bespoke ABM
Through targeted strategies, we helped a global leader in SaaS pricing software connect with key Food & Beverage decision-makers on LinkedIn, where they actively seek industry expertise.
View case studyDriving conversions by meeting decision-makers where they are
+2X
Form Completion Rates
Double the engagement, driving more prospects to take action.
-67%
Cost Per Lead
Achieved significant cost savings while maintaining lead quality.
+32X
Number of Leads
Delivering high-value leads efficiently.
Starting point
Inflation, increased competition, and the early adoption of AI created uncertainty in the Food & Beverage industry. Pricing professionals faced challenges in optimizing strategies while managing risk. Pricefx, the global leader in SaaS pricing software, needed a way to connect with high-value prospects in a way that felt both personal and impactful — meeting them where they already seek industry expertise and solutions.
Growth opportunity
Pricing decisions in the Food & Beverage industry aren’t made in silos—they’re group decisions involving multiple stakeholders. To drive meaningful engagement, we expanded beyond direct leads, targeting all team members in a position to influence the buying process. We also saw an opportunity to take a hyper-personalized, platform-specific approach on LinkedIn to engage and nurture leads.
Making it happen
Human Insight Integration
Pricing professionals needed a trusted partner who understood their specific industry challenges. By knowing where the industry was and what decision-makers were searching for, we positioned Pricefx as that expert with a one-to-one marketing experience tailored to their needs.
Audience-Centric Approach
Through an Account-Based Marketing (ABM) program, we designed highly personalized marketing journeys — showing up when and how prospects wanted. We ensured every interaction felt relevant and valuable by aligning with their needs and each platform’s unique strengths.
Audience-Centric Approach
Through an Account-Based Marketing (ABM) program, we designed highly personalized marketing journeys — showing up when and how prospects wanted. We ensured every interaction felt relevant and valuable by aligning with their needs and each platform’s unique strengths.
Our Partner Programs
We deliver 10-15% more investment to media plans thanks to our partnerships and full-fee transparency.
Our Tools & Tech
By staying ahead of industry trends and adopting the latest tools and tech, our clients often experience a 20-30% increase in performance.
Our thinking
Discover insights on Performance Media and Full-Funnel Creative in our latest episodes of Humanology on Air.
Drive Conversions & Build Brands
Drive Conversions & Build Brands
Let’s make growth happen.
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