Learn the six trends that will define building materials marketing strategies in 2025. From big brand shifts to future-proof solutions, discover what’s needed to stay ahead and win in the coming year.
6 Trends to Reshape Your Building Materials Marketing Strategy in 2025
As the dust settles for 2024, it’s clear the building materials industry is undergoing significant transformation. From retail shakeups to evolving customer expectations, brands are facing challenges—but with those challenges come incredible opportunities.
In this episode of Constructive Insights, Jen Candlish and Shannon Ballard, Chief Strategy Officer, dig into the six trends poised to impact building materials marketing in 2025.
What You’ll Learn in This Episode:
- How shifting retail behaviors are signaling a move toward smaller, high-impact projects
- Why mergers and acquisitions are redefining the competitive landscape
- How to position your products as future-proof solutions to climate and market changes
- Why digital transformation is non-negotiable for building materials marketing
- How aligning sales and marketing teams can drive greater efficiency and growth
- Why tailored, hyper-segmented strategies will connect your brand to contractors, homeowners, and builders
Uncover the Details
Want the full breakdown of all six trends and how to face them head-on? Download the 2025 Building Materials Trend Report or watch the episode now.
More Webinars
"TikTok is just dance videos." And other myths that prevent us from accessing 1 billion active users
Here's something a lot of people don't know (including us, until recently): TikTok has overtaken Google as the most visited web domain. The last time Google wasn't in the lead was when Yahoo ruled the Internet, so… a while ago. Why should this matter to B2B marketers? Besides being a heavyweight for grabbing attention? Because TikTok isn't just an entertainment platform; it's also a search engine. More and more people are using it to find basic information.
It’s always something: Content Marketing in 2024
Remember when the biggest obstacle in the way of creating branded content was not enough time or people to create it? With ChatGPT and Bard, resources aren’t (necessarily) the number-one problem anymore. Now marketers are grappling with quality, consistency and copyright concerns.
Why AI-Powered Media Mix Modelling Is the Future of Marketing Measurement
Discover how AI-powered Media Mix Modelling is reshaping marketing measurement by solving attribution issues and driving ROI in a post-cookie world.
Never miss a Webinar
Want to sign up for updates, announcements, offers and promotions from Jan Kelley? Simply fill in the form below and we’ll keep you up to date. You may later withdraw your consent at any time. Check out our Privacy Policy.