From homeowners to property managers and enterprise clients, we help service brands get found, chosen, and trusted across every audience; blending creativity, AI, and hyperlocal strategy.
For commercial service providers, we strengthen B2B visibility, enhance procurement-stage credibility, and deliver marketing systems built for complex buyer journeys.
National home and commercial services brands face a critical challenge: balancing scale with trust. Homeowners demand instant, personalized experiences, but multi-location complexity makes it hard to deliver. For commercial service providers, the challenges multiply: competing for multi-year contracts, meeting strict SLA expectations, navigating procurement processes, and demonstrating consistent performance across locations. Without a scalable B2B marketing engine, even established brands struggle to differentiate and win high-value clients. Without the right strategy, national brands risk commoditization and wasted spend. The winners will be those who scale trust, local presence, and AI-powered performance marketing; block by block.
We make sure your brand is discovered first—whether the search begins with a homeowner needing service fast or a facility manager evaluating long-term partners.
We help your brand stand out in crowded, commoditized categories—earning choice when it matters most, whether the decision is made by a homeowner comparing quotes or a procurement team evaluating long-term partners.
We build systems that turn first-time customers—whether homeowners or commercial clients—into long-term relationships that deepen trust, retention, and advocacy.
Jan Kelley helps home service brands localize at scale, boost trust, and grow profitably. By uniting Humanology: human insight + AI – with deep category expertise, we deliver marketing that wins across awareness, consideration, and loyalty.
Our growth engine turns complexity into opportunity: uniting strategy, creative, and performance to help national home and commercial service brands outpace local competition. {{ pagedata.acf.insights.link.title }}
More tips, trends and strategies that will help you drive growth for your Home Service and Commercial brand.
One size doesn’t fit all, especially in marketing. This episode of Humanology on Air explores why platform-specific creative drives better results and how to overcome the challenges of ditching the cut-and-paste approach.
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This trends report reveals the seven biggest disruptors that will separate winners from the irrelevant in the year ahead; plus seven strategies national brands can take back control – and win.
ViewHave questions? Want to explore how Humanology can help your home and commercial services brand scale trust and growth? Let’s talk. Share your email below; we’ll be in touch.
