For the last several years, marketers – especially in B2B – have used lead generation to sell our value internally. No longer a cost centre, we proved we can be revenue-generating assets to any business. Congratulations to us. But now, as we lie in the bed we made, some of us are having second thoughts.
Lead Generation in B2B Marketing - Is this all there is?
For the last several years, marketers – especially in B2B – have used lead generation to sell our value internally. No longer a cost centre, we proved we can be revenue-generating assets to any business. Congratulations to us. But now, as we lie in the bed we made, some of us are having second thoughts.
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B2B Branding is a Waste of Time + Other Myths
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