Swish

How we helped Swish wipe out the ‘dirty words’ that slow operations down.

101Leads in under 3 months
+29700Clickson Meta
1.16%CTRon LinkedIn

Background

Swish is a trusted name in cleaning solutions, but many customers were only scratching the surface, buying from a limited range of categories. To boost efficiency for clients and deepen value, we set out to get Facility Managers to think bigger and shop smarter across Swish’s full product lineup.

Services

Campaign Concept Development
Paid Media Strategy
Content Strategy
Creative Development

Challenge

For Facility Managers, efficiency is everything. But operational hurdles like backorders, downtime and delays are more than just annoying. They’re disruptive, expensive, and reputation-impacting. Swish needed to reposition itself not just as a product provider, but as a partner that proactively prevents those costly disruptions.

Human Insight

Facility Managers don’t just want products—they want things to run right. When operations stall, it’s not just frustrating—it’s costly.

Not all dirty words are four letters.

Backorders, delays and downtime can derail operations—and Swish set out to wipe them out. The “Dirty Words” campaign used these operational headaches as the villains, positioning Swish as the partner that helps facilities run clean and smooth. A two-phase strategy started with bold awareness on Meta and LinkedIn, then shifted to lead gen with high-performing creative, sharp targeting and strong CTAs across email, digital and direct mail.

A Clean Sweep

The campaign didn’t just generate leads—it changed the conversation. By zeroing in on what really slows down Facility Managers, Swish repositioned itself as more than a supplier. It became a strategic partner in operational efficiency—and opened the door to deeper, more valuable customer relationships.