How we helped ECOsurfaces get to the point with Valera RXT.
ECOsurfaces
Background
ECOsurfaces partnered with their exclusive distributor to introduce Valera RXT – the first performance surface vinyl plank designed for commercial healthcare spaces. The goal was to create a launch that elevated the product story, equipped the sales team for success, and positioned Valera RXT as the first-choice flooring solution for forward-thinking Architects.
Services
- Creative strategy and campaign plan
- Sales enablement toolkit
- Digital communications and landing page
- Event support assets
Challenge
In a category crowded with similar products, standing out required more than specs and samples. ECOsurfaces needed to spark interest in the product using curated tools that made it simple for their distributor’s sales team to share the story confidently and consistently.
Human Insight
I don’t want to follow the crowd; I want to set the standard. If a product is smarter or built to break new ground, I want to be the one who saw it first – and proved it worked.
Cutting Through the Noise
The Valera RXT launch was built around a simple idea: keep it to the point. Every piece, from messaging to design, cut through the clutter to deliver focus, clarity, and impact. Pre, during, and post event tools helped the sales team stand out, start meaningful conversations with architects, and keep momentum going beyond the show. Together, they told one confident, consistent story that helped architects see (and spec) the difference.
Equipping the Experts
The launch did more than (re)introduce Valera RXT. It set a new standard for how ECOsurfaces goes to market. By engaging more than 20 key architects and delivering a unified suite of sales and event enablement tools, the Valera RXT launch gave the team lasting confidence and consistency and strengthened ECOsurfaces’ position as a leader in the space.